Yesi & Juli’s Tiendita

Handmade jewelry, shirts, stickers, keychains and many more items that celebrate nuestra cultura Chicana, empowers women and first gen students, and brings awareness of social issues and mental health.

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How did I come up with the idea of starting a small business?

When I was about 4 years old, my mom used to make bracelets for her friends as a gift. I come from a low income family, so she couldn’t buy expensive gifts, and instead she did these bracelets for them.

I used to see her doing them, and I wanted to make them too. I used to sit next to her until she taught me how to do them.

My mom also makes clothes, and at that time, she used to do yard sales, and for the little girls’ outfits, I used to do a bracelet so that my mom could hang it with the outfit and sell it. At the end, she would give me a dollar for each bracelet or outfit sold.

I used to say I was going to be a “pulserera” when I grew up😂

Later, I also used to make some for my friends. When we moved to Mexico, I kept doing them and selling them at home, until I started middle school. I started selling them there, and it was fun.

Since I returned to the U.S., I had been wanting to start a jewelry business, but I did not know how to. It was until May 2021 that I finally did with the purpose of continuing with my hobby and saving money for grad school.

Meet the Owners

Yesenia and Julissa are sisters and co-owners of Proud Chicana. We were born in Huntington Park, CA and raised by Mexican immigrant parents.
Yesenia was raised in South Central LA and Michoacán, México. Julissa was mainly raised in Michoacán, México.

Yesenia is currently pursuing a Master’s degree in Clinical Psychology. Julissa will be starting college soon! Our goal is to help our family and community.

Thank you for supporting our small business!🫶🏽

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Support our work

If you prefer to support our work and dreams by donating to us through Venmo, please use this link. We appreciate your support!

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